NOTES
LONGER THOUGHTS ON VIDEO THAT WORKS
Working notes on video for business. The first series is about car dealerships, written for the people who run them.
01
THE DELIVERY PHOTO IS THE LEAST VALUABLE POST YOUR DEALERSHIP MAKES
Delivery photos, reposted OEM ads and showroom fun all share one flaw. None of them answers a question a buyer has.
SEPTEMBER 2026
02
THE HANDOVER VIDEO LIBRARY THAT PAYS THREE DEPARTMENTS
A handover and how-to library is an operations fix that happens to market. It pays sales, service and marketing at once.
SEPTEMBER 2026
03
YOU DO NOT NEED A WILLING EMPLOYEE TO MAKE DEALERSHIP CONTENT
Faceless formats, batch filming and designing for churn. How the content gets made when nobody wants to be on camera.
SEPTEMBER 2026
04
SECOND IN YOUR BRAND? CONTENT IS THE CHEAPEST LEVER YOU HAVE
Same product, same OEM creative, similar pricing. Presence is the one lever the manufacturer cannot hand to your competitor.
SEPTEMBER 2026
New notes land here first. If one of them sounds like your business, the next step is a call.